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2023 Flex Study 2: Meaning of "Craft" to Different Consumers and More

In this direct-to-consumer survey, see results of what the word "craft" means to consumers of different generations. Also covered in this particular study are word cloud descriptors of "Moments that Matter" during taproom visits. This study will show you what the most important interactions are during a brewery visit, what makes them great, and also where people are learning about new breweries.