$899
Purchase the entire 2023 Research Library at a bundled discount. Each item description is below:
2023 Craft Beer Advisory Services Motivation Study
We take a look at over 7,000 online brewery reviews and tag them across an 18-factor motivation matrix. You'll learn what do people love, what do people hate, and what will bring customers back.
We take a look at top mentioned items including beer, food, beer-alternatives, seasonality of items, top entertainment, staff and service interactions, and much more.
2023 Craft Beer Advisory Services Persona Study
In an increasingly competitive market, it will take more than good beer to get someone in the door and keep them coming back. This report outlines the different craft beer consumer segments. We’ll learn about their taproom visit motivations, beer and food preferences, off-premise purchasing behaviors, social media habits, and more. In addition to the different consumer types, we’ll also dive into meaningful differences by generation, gender, and family status.
The insights delivered in the report come from thousands of brewery reviews scraped from Google and Yelp as well as first-party, direct-to-consumer survey research with questions asked by breweries themselves. All of this information has been compiled into a narrative summary of consumer types, preferences, and how you can reach them with resonating messages.
The report gives readers a greater understanding of your customer base, actionable tactics to reach each customer segment, and a look into the psychology behind your customers before they ever walk in the door.
2023 Flex Study 1: Drinking Behaviors, Visit Impactors, Promotions, Events, and More
In this direct-to-consumer survey report, learn all about how often people are drinking craft beer, visiting taprooms, purchasing beer to drink at home, and much more. This study is separated by customer personas as well as generational insights. Learn the differences between Gen Z and Baby Boomers in a statistically meaningful way to attract more customers to your brewery!
2023 Flex Study 2: Meaning of "Craft" to Different Consumers and More
In this direct-to-consumer survey, see results of what the word "craft" means to consumers of different generations. Also covered in this particular study are word cloud descriptors of "Moments that Matter" during taproom visits. This study will show you what the most important interactions are during a brewery visit, what makes them great, and also where people are learning about new breweries.