$299
In an increasingly competitive market, it will take more than good beer to get someone in the door and keep them coming back. This report outlines the different craft beer consumer segments. We’ll learn about their taproom visit motivations, beer and food preferences, off-premise purchasing behaviors, social media habits, and more. In addition to the different consumer types, we’ll also dive into meaningful differences by generation, gender, and family status.
The insights delivered in the report come from thousands of brewery reviews scraped from Google and Yelp as well as first-party, direct-to-consumer survey research with questions asked by breweries themselves. All of this information has been compiled into a narrative summary of consumer types, preferences, and how you can reach them with resonating messages.
The report gives readers a greater understanding of your customer base, actionable tactics to reach each customer segment, and a look into the psychology behind your customers before they ever walk in the door.